The West Coast’s first Sergio Rodrigues shop-in-shop, featuring a full range of furniture by the iconic Brazilian designer, including an extensive selection of re-editions
Public Opening: Tuesday, March 20, 2012
ESPASSO is pleased to announce the opening of its new Sergio Rodrigues shop-in-shop in the Los Angeles, California gallery on Tuesday, March 20th. The shop will be the only store in the country, alongside ESPASSO’s New York location, that sells authentic re-editions of the iconic Brazilian designer’s celebrated furniture. This will be the second Sergio Rodrigues collaboration under the direction of ESPASSO owner and curator Carlos Junqueira. The opening coincides with WestWeek, Pacific Design Center’s world-renowned weeklong design trade event, featuring lectures, showroom programs, product introductions, and book signings, attracting thousands of design professionals.
Located inside ESPASSO’s Los Angeles gallery at 8687 Melrose Avenue, the new shop-in-shop will feature many of Sergio’s most well known pieces, including the Mole armchair, made of wood and upholstered leather cushions supported by leather straps, reflecting his playfulness and wit; the Diz chair, marked by organic undulating lines and a sculptural aesthetic; and the graceful Kilin chair, constructed of a single piece of leather on a wood frame. The range will include sofas, chairs, lighting, stools, and sideboards.
“Sergio Rodrigues is considered the ‘father of Brazilian furniture’, and has been an inspiration to so many of the designers who we work with,” said ESPASSO’s owner and curator Carlos Junqueira. “His furniture represents Brazil in many ways – relaxed, comfortable, sensual and humorous, yet sophisticated and contemporary. It is a privilege to be the first to showcase his work in a dedicated space, and through our re-editions, make many of his pieces available to a wider audience for the first time.”
The shop marks a return to the West Coast for Sergio Rodrigues after 40 years, having opened Oca showroom in the late 1960s in Camel, California. Rodrigues was born in Rio de Janeiro in 1927. In 1955, he established Oca, which he referred to as ‘a laboratory for Brazilian furniture and handcrafts’. Amongst his most well known works are furniture designed for the Brazilian Embassy in Rome, for UNB (Brasília University) and the Teatro Nacional (the National Theater in Brasília), as well as his collaborations with Oscar Niemeyer, as the latter’s interior designer of choice for his buildings in Brasilia. He is widely credited for establishing a new paradigm in design, and creating what has become a recognizable Brazilian furniture identity through the creation of iconic pieces of furniture using robust woods like jacaranda, peroba and imbuia.
All images by ESPASSO.