Italian business and lifestyle magazine “The Good Life” featured Jorge Zalszupin’s “JZ” Tea Trolley on the publication’s 9th edition.
Category Archives: Etel Interiores
Etel Interiores single-handedly maintains masterpieces of Brazilian modern design in production, as their esteemed atelier re-edits pieces by luminaries as Jorge Zalszupin, Branco & Preto and Paulo Werneck among others. Etel also reissues the few pieces designed by pioneer modernist architect Gregori Warchavchik, and recently featured his story on their blog, translated below:
In the early 1920’s Brazil witnessed a creative wellspring revolution in the arts. In February of 1922, Anita Malfatti, Mário de Andrade, Oswald de Andrade and many other artists were united at the Teatro Municipal de São Paulo for the Semana de Arte Modern (Modern Art Week). Betting on innovation and originality, they sought to break past paradigms, creating a new outlook on the Brazilian artistic production. Amid such creativity, an embryonic national architecture movement was also born. Within this promising context, Ukraine-born Gregori Warchavchik found space to present his architecture. Known as a Modernist architect, Warchavchik believed that homes should function as machines to live in. In his firm and straight lines, he sought for houses and buildings free from constraints of the past, with an aesthetic that reflected the effervescent culture of the time. In 1928 Warchavchik created the first modern house of Brazil, located at Rua Santa Cruz in São Paulo. Warchavchik was concerned with every detail of his projects, from façade to décor, developing modernist furnishings revolutionary for the epoch. The Banquette stools, GW tea trolley, Circular side table and Leque magazine holder turned into symbols of modern furniture, currently re-edited by Etel Interiores and available in the US exclusively at ESPASSO. Check out original post here.
Designer and entrepreneur Etel Carmona, founder of Etel Interiors, opened her very first shop 20 years ago. Since then Carmona singlehandedly has been responsible for the re-edition of some of the most seminal and recognizable Brazilian mid-century design by Modernist masters such as Jorge Zalszupin, Gregori Warchavchic and design group Branco & Preto , and the high-end production of pieces by some of the most important contemporary Brazilian architects and designers, including Carlos Motta, Claudia Moreira Salles, Arthur Casas, Lia Siqueira, Isay Weinfeld and Etel Carmona herself. With incomparable craftsmanship, utmost attention to details and certified woods, the pieces from Etel Interiors transcend their beauty and function, as they also represent the rich legacy and history of Brazilian design.
In celebration of their first 20 years, today, May 7th, the Etel Interiores showroom in São Paulo will open an exhibition featuring iconic pieces from the Etel collection from the past 20 years, paying special hommage and unveiling new re-editions pieces by master Jorge Zalszupin. The exhibition will also announce the highly anticipated launch of re-edition pieces by Anna Maria e Oscar Niemeyer, further establishing Etel Interiores as the most comprehensive site for Brazilian Modern and contemporary design.
ESPASSO is incredibly happy and proud to have partnered with Etel Interiores since it first opened, sharing the best of Brazilian design to the world, and will soon launch the new Zalszupin re-editions as well as the incredible pieces by Anna Maria e Oscar Niemeyer.
Congratulations Etel Interiores!